The new digital product passport: Making transparency visible
Transparency is more important than ever; consumers increasingly want to know how and where the products they buy are made, what they are made of and which properties they have – as quickly, easily and conveniently as possible. The new digital product passport (DPP) is designed to provide exactly this: It shows where a product comes from, which materials it contains and which properties these materials have. As a lingerie brand, we at CALIDA welcome this development and plan to gradually introduce the DPP across our range from 2026 onwards. Our goal: to make product information transparent and easy to understand.
by CALIDA
July 2, 2025•4 min reading time
The digital product passport makes information about origin, materials and product properties transparent – providing a clearer overview when making a purchase.
Table of Contents
The key points
The digital product passport is expected to become mandatory for many product categories in the EU by 2027 – potentially including textiles.
The DPP provides standardised information about origin, material composition, production conditions and other product properties – accessible directly via the product page or through a 2D code on the label.
Although CALIDA is a Swiss brand and is therefore not part of the EU, we plan to gradually introduce the DPP before 2027. Thanks to the AGEC Act, you can already find detailed information about our underwear on our French product pages today.
How does the digital product passport (DPP) work?
The digital product passport is an initiative within the framework of the EU Green Deal. The aim of this development is to make information throughout the value chain more accessible. Standardised information about product properties, countries of origin and other details can be accessed quickly – giving consumers a better information basis for their purchasing decisions, while all stakeholders can benefit from standardised information.
CALIDA is already making information that will soon be available through the DPP accessible in a similar way today. On our French product detail pages, relevant information about each garment can already be displayed clearly in a pop-up window, in accordance with the requirements of the French AGEC Act. This information will also be available to customers on our other country websites in the future and, once the DPP is introduced, via the QR code on the product label.
Standardised & easy to understand: What information does the DPP contain?
Depending on the product category, the EU determines which data must be included in the digital product passport. This standardised information must be machine-readable and accessible to all stakeholders throughout the supply chain. For CALIDA and the textile sector, the following points are particularly relevant:
Countries of origin & production locations
CALIDA produces most of its products in Europe. Each collection is designed at our Swiss headquarters in Sursee. Thanks to the digital product passport, the origin of materials and production locations become easier to access: With just one click, customers can see in which country their garment was made and where the materials used come from. This means that statements such as "Made in Europe" can be supplemented with specific product information.
Materials & product properties
The transparency of the materials used is just as important to us as information about countries of origin and production. The digital product passport makes it possible to quickly access information about the fibres contained in a product and their properties.
Whether TENCEL™, cotton or our popular wool-silk blend: the DPP can provide information about material composition, product properties and care instructions, as well as other standardised industry data. This is particularly useful for consumers, as it makes it easier to compare different products and brands.
Why is the digital product passport important for you?
The digital product passport creates a clear and accessible information catalogue. As a customer, you can access specific product information and better understand which materials and properties a garment has.
Manufacturers, retailers and legislators can also benefit from the DPP. Standardised datasets can help structure information throughout the supply chain and make product data more comparable between different stakeholders. In this way, the DPP creates a common information basis for the textile industry.
Conclusion
The digital product passport is an important step towards greater transparency and accessible product information – both online and in physical retail. CALIDA is consciously embracing this development: Thanks to the AGEC Act, you can already find comprehensive information about our underwear on our French product pages today, which is intended to become accessible through the DPP in the future.
The DPP makes information visible that is not always directly available on the product – such as the origin of a product and its materials or certain product properties. This gives you the opportunity to access relevant information about your garment easily and clearly.
