The new digital product passport: we make sustainability visible
Nowadays, transparency is more important than ever. Consumers in particular increasingly want to know how and where the products they buy were made, what they are made of and what properties they have – and ideally, they want this information quickly, easily and without arduous research. The new digital product passport (DPP) makes this possible: it shows where a product comes from, what materials it is made of and what sustainability requirements the raw materials meet. As a sustainable underwear brand, CALIDA welcomes this step forward and will be rolling out the DPP throughout its entire product range in 2026. The goal is to make sustainability visible and verifiable.
7/2/2025 • 4 min reading time