Red underwear for New Year
According to tradition, you should wear red underwear for New Year! But where does this tradition come from, and what is the meaning behind it? This blog post answers all your questions and provides suitable style suggestions for a glamorous New Year’s Eve.
7 December 2023 • 6 min reading time
Underwear from the series "Modal Sense"
... men and women should wear red underwear on New Year’s Eve if they want to find love, passion and eroticism in the coming year. The tradition probably dates back to Roman times when, under the rule of Emperor Augustus, red underwear was considered a lucky charm. So, just wear the right coloured undergarments and let love find you – sounds too good to be true, doesn’t it? Oh, if only it were that easy!
As with everything in life, there’s a catch – for the tradition to work and the love magic to work properly, there are two basic principles:
1. The underwear must be a gift.
2. The lingerie can only be worn on New Year’s Eve. In the interest of sustainability, we don’t take the second point too seriously – and besides, people aren’t usually in a hurry to take our pieces off again. 😉
Underwear from the series "Modal Sense"
So we've put red underwear right at the top of our wish list. Ladies are right on target with the red underwear set from the "Modal Sense" series. Tops and bottoms in different cuts in a seductive, elegant red perfectly round off your New Year's Eve look for underneath. The beautiful delicate lace gives your look that certain something. And to keep this tradition going, we also have the perfect item for men: red boxers from our "Focus" series - naturally in a noble shade of red, just like the custom says.
Underwear from the series "Modal Sense"
With our very best wishes for 2024, we hope that all your dreams come true, whether you keep the tradition going or not! ❤️
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