Back to News

Treat yourself on Valentine’s Day!

Valentine’s Day is almost here! On 14 February, people celebrate Valentine’s Day – either on their own or with their partner. We’re all about the motto: love yourself – today and every day. Feel confident and beautiful by treating yourself to gorgeous underwear or lingerie. So who actually came up with Valentine’s Day and why is it celebrated? And what’s the right underwear for this special day? Surprise yourself or your loved one with romantic underwear this Valentine’s Day. From sophisticated lingerie to elegant nightwear – we’ve selected our most beautiful Valentine’s Day highlights for you.

by CALIDA

February 5, 2024 • 7 min reading time

Woman lying on the floor wearing CALIDA underwear from the

Romantic underwear set from the "Sensual Secrets" range.

What’s the origin of Valentine’s Day?

14 February is the day on which Saint Valentine is commemorated. Tradition has it that Saint Valentine lived during the third century AD in Rome. According to legend, he gave newly-wed couples flowers from his own garden. It is also said that those marriages always got off to a good start. Saint Valentine also performed weddings for soldiers according to Christian values, which had been strictly prohibited by imperial order. This is presumed to be the reason for Valentine’s execution on 14 February in the year 269 by command of Emperor Claudius II in Rome, making him a historic martyr. Saint Valentine is therefore considered the patron saint of lovers and those who are betrothed

Woman wearing a blue underwear set by CALIDA from the

Underwear set from the series "Sensual Secrets"

Romantic underwear for Valentine’s Day

Hardly any other fabric is as romantic and sensual as lace. Its seductive style looks perfect combined with soft tones. Fall in love with the romantic lingerie in our Sensual Secrets range, trimmed with opulent lace in soft ginger bisquit. Our Toujours Print range is also making an appearance just in time for Valentine’s Day. Its delicate lace details and minimalist floral prints are an instant reminder of that wonderful feeling of being in love. The playful bustier and panty set is sure to welcome in the start of spring. Our romantic product range is the ultimate temptation:

Treat yourself (or be treated 😉) on Valentine’s Day and never forget: you are beautiful! We truly believe that Valentine’s Day should be about loving yourself and feeling beautiful. Gorgeous underwear and lingerie help promote these positive vibes, making us feel sexy and comfortable in our skin every single day – and we deserve it. Whether you’re single or spoken for – we wish you a very happy Valentine’s Day.


Discover more topics from our blog that might interest you: