The trend colour: Digital Lavender
Peace and tranquillity embodied in a colour! Digital Lavender evokes different worlds of emotion and was crowned this year’s trend colour. An understated, delicate colour that’s sure to get heads turning. Read on to find out more about the meaning of Digital Lavender and how you can stylishly introduce this colour to your wardrobe.
1 March 2023 • 4 min reading time
Lass dich von der Magie der Trendfarbe Lavender verzaubern!
Society’s need for optimism, health and peace has determined the new trend colour for 2023: Digital Lavender. Colour authority Coloro and trend research company WGSN have officially named Digital Lavender a trend colour. Digital Lavender comes from the calming colour lavender, and symbolises stability, serenity and the digital zeitgeist. It is strongly associated with holistic well-being and digital optimism. Digital Lavender is a colour that can be both soothing and awakening.
As the name suggests, the colour is derived from the lavender flower. Lavender has roots in many cultures and religions and therefore also has different meanings. It is often associated with youthfulness, creativity, femininity and spring. Let’s not forget that the lavender flower also has relaxing and calming properties, which are associated with the colour, too.
Lavender meadow in France. Image via Unsplash by Dimitri Iakymuk.
There are no limits when it comes to fashion! Digital Lavender can be paired with many colours and styled in different ways. Neutral tones such as beige, white, black, brown or grey go particularly well. Combined with these neutral shades, the trend colour can really come into its own and become the highlight of your outfit!
Kimono and trousers from the "Favourites Rosy" series. Spaghetti top from the "Sensual Secrets" collection.
Is your wardrobe still begging for an it-piece in the current trend colour? Discover a few styles that we’ve picked out for you here:
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