Insights

CALIDA at the Pink Ribbon Charity Walk 2023: fighting breast cancer together

October is Breast Cancer Awareness Month. Every year, the ‘Pink Month’ draws global attention to the importance of breast health. Breast cancer remains one of the most common forms of cancer in women, which is why it is important to promote research and prevention, as well as provide assistance to those affected and their families. The dedicated team at Pink Ribbon Schweiz also provides outstanding support by organising various events to give hope and confidence to those affected. Here is a brief review of the recent Pink Ribbon Charity Walk 2023 in Zurich.

4 October 2023 • 4 min reading time

Happy Birthday Switzerland: let’s celebrate Swiss tradition!

Today is Swiss National Day and we would like to explore the meaning of this special day. 1 August is a symbol of the unity and identity of the Swiss people and a very good reason to celebrate. Read on to learn about the Swiss history and traditions behind this important day and discover three leisurely activities that you can enjoy at home with your loved ones.

1 August 2023 • 5 min reading time

Enough to put you to sleep: the very best of over 80 years of Swiss sleepwear expertise

These days, there are so many tips on online platforms, social media channels and lifestyle blogs telling you how to become even more efficient, balanced, healthier and happier. However, the simplest and most effective method of achieving all of those things has been instilled in us practically from day one: our sleep. Read on to find out why CALIDA sleepwear has always had the most important function of all.

31 July 2023 • 5 min reading time

Types of underwear: familiarise yourself with the classics

Every day we head to our wardrobes and pick out our underwear for the day. These days there are so many types of underwear that it is difficult to keep track. Here, we’ll give you an overview of the different types of underwear and when to wear each one.

28 June 2023 • 4 min reading time

#WhoMadeMyClothes: a behind-the-scenes glimpse into CALIDA production

Fashion Revolution Week happens every year in the week coinciding with 24 April. It is one of the largest fashion activism movements worldwide and has been campaigning for a more ethical, more sustainable and more transparent fashion industry for around 10 years. It is with great appreciation and pride that we thank our seamstresses and sewers in our production in Hungary. They make us what we are and give their best every day. Learn more about our production and the standards we work to here!

24 April 2023 • 6 min reading time

Women’s power that moves.

Dear women, Let yourselves bask in the spotlight and show off your confidence about who you are and what you do! We’re proud of the power of our women, who comprise 86% of CALIDA’s workforce. Every day, they demonstrate their full commitment in the broadest fields of work, continuously refining our brand into the future. Today, four of them tell us inspiring stories and share their personal advice with us.

8 March 2023 • 4 min reading time

Happy Sweatpants: We celebrate Sweatpants Day!

Tomorrow is International Sweatpants Day. One of the most comforting inventions ever! After all, sweatpants are an all-rounder - they are not only great for sports, but also for home or as a cool styling piece. The cult trousers were first developed for sports in the 1920s and are still worn today.

20 January 2023 • 5 min reading time

XMAS GIFTS: Our personal gift ideas

The time is coming soon! Christmas is just around the corner and what could be better than making your loved ones happy? Let the Christmas gifts from our CALIDA team inspire you here.

16 December 2022 • 5 min reading time

ONCE A CUFFS LOVER, ALWAYS A CUFFS LOVER

In today’s Switzerland, it is impossible to imagine bedtime without pyjamas. But when British travellers first brought it back from India and Persia, this sleepwear was considered to be exclusively for gentlemen. It wasn’t until the 1950s that women discovered pyjamas for themselves. In 1957, parallel to this development in the fashion world, CALIDA invented something that made the brand famous beyond the borders of Switzerland: it introduced cuffed pyjamas and, with them, its patented waistband.

9 November 2021 • 6 min reading time

ICONIC SINCE 1941 – Happy Birthday CALIDA!

Looking back at everything we’ve achieved, we feel very proud. Looking ahead, we can see that we’re on the right track – and always have been. A new year has begun – and for us, it’s a very special one. We’re celebrating our 80th birthday with a huge YELLOWBRATION. And we’re not the only ones who think 2021 is the perfect year to celebrate all things YELLOW: the colour experts at PANTONE have selected the vibrant ‘Illuminating Yellow’ shade as joint colour of the year, alongside ‘Ultimate Gray’. A sure sign we’ve made the right choice!

27 January 2021 • 7 min reading time

Above the clouds with Karen Fleischmann

Once you’ve discovered the new lightness, you won’t want to be without it. Karen Fleischmann thinks so, too. She campaigns for sustainable fashion. On her terrace, high above the rooftops of Zurich, she shows us how best to combine the clean looks.

10 June 2019 • 4 min reading time

Innovation born in Switzerland

For 80 years, CALIDA has been synonymous with Swiss perfection and innovative materials. We want to guarantee the best materials and unparalleled comfort. One of our secrets: swiss+cotton.

25 February 2019 • 5 min reading time